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  • January 9th, 2022 | Adam M.

Background

In this comparison, we will put D7 Lead Finder to the test against LeadSwift.

While both are local B2B lead generation platforms, they differ significantly in terms of pricing, features, speed, data, and most importantly, the number of leads generated. All of this will be covered.

To benchmark the two, we will also perform the exact same query on both products. Then, we will compare the results to see whether LeadSwift is a worthy D7 Lead Finder alternative.

History

D7 Lead Finder’s domain was registered on September 8th, 2016. Wayback Machine captured D7 Lead Finder’s website for the first time on June 3rd, 2017. At this point, D7 Lead Finder was a free product – and remained so until 2019 when it went paid. D7 Lead Finder therefore has served as the de-facto local B2B lead generation platform for many years.

LeadSwift, on the other hand, is a newcomer to the market. After years in development, it launched on October of 2021. As a latecomer, LeadSwift had the added benefit of learning from the behemoths that came before it – recognizing their weaknesses, to offer a superior product that can be packed with more features and better data.

D7 Lead Finder Archive
  • Screenshot of D7 Lead Finder from June 3rd, 2017

In terms of history, D7 Lead Finder has the benefit of having been in the market longer. They are an established product, whereas, LeadSwift is the underdog trying to disrupt the market.

Features

D7 Lead Finder and LeadSwift are both able to generate fresh business leads for any location in the world.

They both capture basic information about businesses (such as the name, address, business category, website and telephone number), social profiles, business email addresses, ratings/reviews (from Facebook, Google and Yelp), search rank, whether the website has retargeting/remarketing pixels, whether they’re running paid advertising campaigns, certain information about the website (such as whether it has Google Analytics, WordPress, Linked Analytics, or is mobile friendly), domain information (such as registrar and registration/expiration date), hosting provider, as well as the email provider.

D7 Lead Finder Plans & Prices
  • Screenshot of D7 Lead Finder's plans, features and prices

In addition to all of the above, LeadSwift has a slew of additional features that D7 Lead Finder simply doesn’t. For example, LeadSwift provides not only the business email addresses, but also those of actual employees working there - including their names, email addresses, job titles and LinkedIn profiles!

LeadSwift also lets you search for custom HTML within business websites. You can search for footprints such as “Powered By [Your Competitor]” in the website’s source code to pinpoint your ideal customer.

If you’re an agency, LeadSwift lets you generate customizable audit reports of the lead’s website to include in your outreach campaigns. The audit report includes a thorough analysis of the business’ website, including: mobile compatibility, page load times, specific suggestions based on the website’s deficiencies (such as “eliminate render-blocking resources” to save X seconds, or “reduce unused CSS” to save Y kilobytes), search engine indexing data, malware flags, social shares, keyword and meta tag information, as well as Alexa rankings. With such reports included in any outreach campaign, a prospect is more likely to respond as (1) they would appreciate that you took the time to understand the business, (2) recognize that their website truly has specific issues that need fixing, and (3) that as the identifier of the issues, you are also the one capable of fixing them.

LeadSwift lets you filter leads based on any of its data points. You can filter businesses that have ratings below a certain threshold (or those with none at all!), businesses that don’t have a website, those without certain social profiles, ones that aren’t running ads, and the list goes on. D7 Lead Finder doesn’t have such filters. It only allows you to sort columns in ascending/descending order.

Once you’ve filtered your ideal targets, LeadSwift lets you send personalized emails to all of them with the click of a button using its built-in outreach software. These emails can use dynamic tokens, such as {Business Name} or {Google Rating}, which would be replaced with the actual information of the lead. Better yet, you can sequence automated follow-ups based on custom triggers. For instance, you can automatically send a follow-up email if the lead opens your email, but doesn’t respond. Your entire team can manage these leads directly within LeadSwift, by making notes on them and/or setting their current status in your sales cycle. None of this is possible with D7 Lead Finder.

Personalized Bulk Emails
  • LeadSwift lets you send personalized emails to thousands of leads with the click of a button

Beyond that, LeadSwift is packed with a lot more data about every business lead than D7 Lead Finder. Examples of data points that LeadSwift has but D7 Lead Finder doesn’t include: whether the business website is working, if the Google business listing has been “claimed”, listings of the business on a multitude of other websites (i.e. Twitter, YouTube, LinkedIn, Pinterest, Tripadvisor, Bing, Booking.com, Foursquare, Opentable, Zomato, YellowPages, Yelp), business status (such as “temporarily closed”), and the hours of operation.

For data points that the two products do share, LeadSwift still has the edge by providing a lot more information. As a case in point, D7 Lead Finder only gathers reviews/ratings from Facebook, Google and Yelp. LeadSwift covers those, but also: Bing, YellowPages, Tripadvisor, etc. Whereas D7 Lead Finder only captures the Facebook social profile – LeadSwift also captures their “likes”, check-ins, followers, and more! Even in terms of website deficiencies, D7 Lead Finder only identifies whether the website is mobile responsive. LeadSwift does that, but also whether any SEO items are missing at the granular level – such as titles or descriptions.

A last tidbit worth noting is that, unlike D7 Lead Finder, whenever another user performs the same search in the future, LeadSwift notifies you of any new leads gathered. This way, you don’t need to remember to run the same query again for updates. Whenever another user performs the search, you will already be notified of any new leads gathered at no cost to you.

Simply put, LeadSwift is the best D7 Lead Finder alternative with its breadth of features of data.

Quality

An email "bounces" when it cannot be delivered. This could either be because the email address doesn't exist, or as a result of the recipient's email provider outright rejecting it. Your email "bounce rate" then is the percentage of sent emails that don't get delivered (i.e. get "bounced").

Why is your email bounce rate important? Wouldn't bounced emails not buy your product or service anyway? While that may be true, bounced emails hurt your sender reputation. Meaning, it can impact the delivery of all of your emails. If your sender reputation is poor, any future emails you send to the email provider may end up directly in the recipient's spam folder or rejected altogether. It could also cause your own email provider to entirely disable your account. Ouch!

It is inevitable that some emails will bounce. This could be in the form of temporary "soft" bounces, such as the recipient's inbox being full. Or, it could be "hard" permanent bounces, such as the recipient's email account being closed after they left a company. While some of your emails bouncing is thus unavoidable, steps should be taken to reduce bounce rates and maintain a high sender reputation. In some industries, the average bounce rate can be high as 12 percent. However, the bounce rate should typically be 2 percent or under to maintain a good sender reputation (and not risk your own email account being suspended by most providers).

D7 Lead Finder only verifies emails for correct syntax, formatting, honeypots/spamtraps, inexistent domains, ability of the server to receive emails, as well as checking it against its own blacklists.¹ LeadSwift does all that, plus integrates with third-party, industry-leading email verification tools, such as: ZeroBounce, NeverBounce, EmailListVerify, Hunter.io, and MailTester. You can specify whether an email should be deemed valid if any, or multiple of these tools also say so.

Even better, since these third-party email verification tools are integrated directly into LeadSwift, you don't need to waste credits re-verifying an email address that has already beeen done so by another user. This way, LeadSwift not only improves your bounce rates over D7 Lead Finder, but also saves you money.

Sources

D7 Lead Finder doesn’t explicitly disclose from where they gather their leads. In their helpdesk, they state that the data is gathered from over 150 different sources. However, this is hard to believe given the limited amount of business leads they produce. From the sources mentioned on their website, D7 Lead Finder at least gathers reviews from Facebook, Google and Yelp. D7 Lead Finder also captures data about the business’ Instagram.

LeadSwift, on the other hand, gathers data from all the major sources of local business listings – including Google, YellowPages, Bing, Facebook, LinkedIn and Yelp. LeadSwift also gathers data about the business from its social profiles such as Twitter, LinkedIn, YouTube, Instagram, and Pinterest. As well, from the directory listings of the business on Tripadvisor, Booking.com, Foursquare, and Opentable.

By the time you’re reading this article, LeadSwift may have added even more data sources.

Results

To make an apples-to-apples comparison, we performed the exact same search on both D7 Lead Finder and LeadSwift: “Restaurants in Toronto”. D7 Lead Finder found 1,000 businesses – and email addresses for 751 of those leads. Meanwhile, LeadSwift found a massive 3,805 restaurants in Toronto – including emails for 1,981 of those businesses, and 62,005 email addresses in total (including those of employees working at the business)!

D7 Lead Finder was a lot faster to execute to searches. It performed the query in just 4 minutes and 12 seconds. Meanwhile, LeadSwift took nearly 56 minutes to complete the search. LeadSwift doesn’t use databases. It captures fresh leads anew every time a search is performed to offer the most up-to-date information. Plus, it captures a lot more data for these business leads, which inevitably takes more time.

You can view the D7 Lead Finder results here, and an export of LeadSwift’s results here.

Pricing

LeadSwift doesn’t limit features based on package tiers. After all, it costs nothing (or marginally extra) to provide all the data already captured in the initial execution of searches. Redacting this data after it was already captured based on package tiers is likely an artificial marketing gimmick to force users into upgrading. LeadSwift’s pricing fairly reflects this, with the packages varying only based on the number of searches a user wants to perform. Across all packages, users have access to all data and features. LeadSwift currently charges $24.99/month for 1 search per day, $49.99/month for 5 searches per day, and $99.99/month for up to 20 searches per day. By prepaying annually, users can get 2 months per year for free.

D7 Lead Finder’s smallest package is $29.99/month, and permits up to 10 daily searches. However, this “Starter” package only includes basic information about the business (email address, website, postal address and telephone number), as well as social profiles. If you want up to 30 searches per day, you will need to upgrade to their “Agency” package, which is priced at $54.99/month. This package also includes pixel detection, business ratings, ranking in Google results, Instagram data, information about the website (such as mobile friendliness) and domain. D7 Lead Finder’s next package is priced at $119/month, and includes up to 100 daily searches. In addition to the previous packages’ features, it also provides up to 5 subaccounts, bulk searches, business category of the business, as well as the email provider being used.

At their smallest plans, LeadSwift costs $0.83/search ($24.99/30 days), while D7 Lead Finder is cheaper at $0.10/search ($29.99/10 searches/30 days). However, LeadSwift captures nearly 4x as many businesses, email addresses for roughly 3x more businesses, and almost 83x more contacts when including those of employees (something D7 Lead Finder doesn’t provide). On a per contact basis then, LeadSwift is significantly cheaper. Let alone the fact that with D7 Lead Finder, you would need at least the “Agency” package if you want to capture data such as the business ratings. LeadSwift includes all data points and features even in its smallest package.

Summary

To summarize all of the above points, below is a head-to-head comparison of D7 Lead Finder and LeadSwift. It includes the two products' features, speed, base pricing and the results of a sample query. For an up-to-date comparison of all the leading local B2B lead generation software in the market today, please visit this page.

LeadSwift D7 Lead Finder
Prospecting
Sources
Google
YellowPages
Bing
Facebook
LinkedIn
Yelp
Business Emails
Employees
Names
Email Addresses
Job Titles
LinkedIn
Phone #
Address
Website
Analysis
Custom HTML
SEO Issues
Responsive
Website Status
Social URLs
Business Ratings
Google
Yelp
Facebook
YellowPages
Search Filters
Advertising Status
Audit Reports
Outreach
Bulk Emailing
Sequencing
Dynamic Tokens
Custom SMTP
Email Verification
Built-in
3rd-party APIs
Management
Export Data
Notes
Test Query: "Restaurants in Toronto"
# of Leads 3,805 1,000
With Emails 1,981 751
Execution Time ~56 minutes ~4 minutes
Other
Cloud-based
Countries All All
Base Price $24.99+/mo $25+/mo

* Data accurate as of June 6, 2021

Legend
Has
Doesn't have
Seperate product
Unknown

Conclusion

If you need speed, D7 Lead Finder is the product best suited for you.

If you want to capture all possible data points about businesses, capture as many contacts as possible (including those of employees), automatically identify all business deficiencies, perform custom HTML searches, automate your outreach, and most importantly, be sure that you aren’t missing any businesses – LeadSwift is the B2B lead generation software for you. A single missed business could have been a potential sale worth hundreds, thousands or more. With LeadSwift, you can be sure that you aren't missing any.

You can learn more about both products on their respective websites:
D7 Lead Finder: https://d7leadfinder.com/
LeadSwift: https://leadswift.com/

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