How do I contact decision makers?

LeadSwift gives you unlimited email address of decision makers.

Once your search completes, you can use the "job-title" filter to view contacts with specific job titles:

But, we don't recommend it.

To associate an individual with a business, they need to have an online presence reflecting this relationship (i.e. LinkedIn). However, small business owners - such as those operating mom-and-pop restaurants or HVAC services - are unlikely to have these. In the example above, from 1,569 businesses found for the original query, setting the filter for owner/president/manager lowers the results to only 255 businesses.

By limiting outreach to only those for which we have a job title, you would thus be significantly lowering your reach. Instead, we recommend just contacting their general business email addresses. Most likely, the decision maker would also be the one attending to these. After all, a small business owner is unlikely to have dedicated staff for inbound queries. Instead, it is likely the decision maker themselves.

These email addresses are also more likely to be maintained and monitored than personal ones.

Relevant articles:
- What are database contacts?
- How can I filter results?